e-Commerce is on a roll these days! Almost every commerce store has been opting for an online store to reach out to more customers, all over the globe. So, let’s get to the point now! You have the products. You have created a website that you think is perfect. Your website has a finely tuned process for customer checkout. Everything seems just perfect to you. Isn’t it? Now you believe that you will convert your visitors into customers in a matter of just seconds!
But, no! You are disappointed as you are not able to achieve the conversion rate that you were aiming for and there is a lot of shopping cart abandonment that is going on. What could be the reason?