The customer of today expects a superior experience and a stellar customer support at a compelling cost. There has led to increasing pressure on businesses to provide this stellar service while controlling their overheads and maintaining their bottom line.
Customer support has been at the center of attention, for sometimes the wrong reasons too. The lack of it has also even led to otherwise superior experiences being nullified. Hence, customer support is of paramount importance to drive the business and cement the reputation of any online business today. Continue reading