Take a moment and imagine yourself in a physical retail store. You walk in and most likely the first thing that happens is a sales person walks up to you and asks if you need any help. The sales person guides you through your purchase and their presence most likely nudges you not just to buy what you walked in for, but to buy a higher dollar amount. This happens every day all over the world and is the reason why retail stores hire sales people!
Online stores, however, lack this personal interaction and this often leads to high cart abandonment and loss of revenue to competitors. This is where Live Chat comes in. A good live chat software creates a personalized customer shopping experience similar to a brick and mortar store. Used in the right way, it can have a huge and immediate impact on your sales and conversion rates. Continue reading